Building growth where retail, people and measurement meet.

Mike O'Farrell is a commercial and retail leader with more than a decade of experience building businesses across physical retail, omnichannel commerce, strategic accounts and travel retail.

He currently serves as Director, Commercial Strategy & Sales at EssilorLuxottica. Previously, he spent more than a decade at Bose Corporation, where his work included building and leading retail businesses across travel retail, strategic markets and global growth.

His work sits at the intersection of commercial strategy and execution: translating customer insight into growth, aligning cross-functional teams, developing strategic partnerships and building systems that make performance measurable.

Mike also writes Real Retail, a series exploring physical commerce, consumer behavior, attribution and the gap between what businesses can easily measure and what actually influences customers.

His central thesis is simple: strong strategies create value only when organizations align around them and execute with discipline.