Latest · Real Retail #2
We're Measuring What's Easy. Not What Matters.
Why retail measurement still overweights what is easiest to track and misses much of what actually influences consumer behavior.
Director, Commercial Strategy & Sales · EssilorLuxottica
Mike O'Farrell
I build retail growth systems at the intersection of physical commerce, consumer behavior and measurement.
Physical retail doesn't have an influence problem.
It has a measurement problem.
About
Building growth where retail, people and measurement meet.
Mike O'Farrell is a retail executive with more than a decade of leadership experience spanning travel retail, omnichannel commerce, strategic accounts and sales growth.
After building and leading major retail businesses at Bose, Mike joined EssilorLuxottica as Director, Commercial Strategy & Sales.
His work and writing focus on a simple question: how do we measure what actually changes consumer behavior, not just what is easiest to track?
Ideas
Real Retail #1
The Truth About Commerce in America
A look at the gap between where commerce happens and where measurement, attention and investment flow.
In development
Book Project
A practical book about making frequent business travel smarter, easier and more human.
Work
Current
EssilorLuxottica
Director, Commercial Strategy & Sales
Previously
Bose Corporation
Leadership across travel retail, strategic markets and global growth.
Connect
Retail. Measurement. Growth.
Measure what matters. Align around it. Execute relentlessly.
For professional inquiries, the best place to reach me is LinkedIn.
Connect on LinkedIn